Our business consulting services for hospitality aim to engineer comprehensive financial and distribution strategies that untangle complex channel economics, reduce third-party dependency, and drive sustainable margin expansion, all while focusing on effective business strategy development.
We do not believe in one-size-fits-all templates for our clients. Every hospitality portfolio has a unique operational footprint, guest profile, and financial structure. As part of our tailored consulting services, we partner with small and mid-sized operators to diagnose their specific challenges and engineer bespoke strategies that enhance their business strategy across three core disciplines:
Financial Diagnostics & Channel Auditing: Before we build, we measure. We initiate our business consulting approach with a deep-dive analysis of your P&L and current channel mix to pinpoint exactly where margin is leaking. You will gain a clear and mathematically sound picture of the revenue lost to OTA dependency and the exact financial upside of shifting your booking channels, which is crucial for an effective business strategy.
Corporate FP&A & Fractional Leadership: For organizations requiring high-level financial oversight without the enterprise headcount, our consulting services provide sophisticated forecasting, capital allocation strategies, and rigorous P&L optimization. We collaborate with your executive team to integrate these financial models into your broader commercial operations, ensuring sustainable growth.
Direct-Booking & Loyalty Architecture: When the operational structure aligns, we design bespoke direct-booking ecosystems and point-model economics. We view loyalty not as a marketing expense but as a financial vehicle to reduce distribution costs. Our consulting services guarantee that these programs effectively manage liabilities, allowing deferred revenue to ultimately flow directly back to your properties.
Deron Johnson is the Founder and Principal of Latitude 28 Consulting, an independent advisory firm specializing in business consulting services for hospitality that focus on commercial finance, margin optimization, and enterprise value creation for the hospitality and leisure sectors. This firm exemplifies effective business strategy aimed at enhancing profitability and strategic growth.
Before founding Latitude 28, Deron dedicated nearly two decades to driving financial strategy at Hyatt Hotels Corporation, where he concluded his tenure as Senior Vice President of Finance. In this role, he oversaw Corporate FP&A and the World of Hyatt loyalty program.
Core Expertise & Career Highlights:
Enterprise FP&A & Scalable Operations: Deron brings a proven track record in business strategy, having built exemplary finance teams, directed subsidiary reporting, and managed enterprise financial processes that drive overarching profitability.
Commercial Ecosystem Strategy: He skillfully managed consulting services that ensured enterprise spending across Sales, Marketing, Digital, and Technology was integrated into a cohesive revenue generation engine.
Distribution & Point-Model Economics: Deron possesses deep, hands-on expertise in the technological and financial mechanics of enterprise loyalty infrastructures, co-brand credit card portfolios, and direct-booking architectures.
Deron holds an M.B.A. in Finance and Strategic Management from The University of Chicago Booth School of Business, along with a Bachelor of Arts in Economics from Northwestern University.